Feasibility study of fast food industry in nigeria
Constant change in management can lead to change in vision and leadership method and this can lead to disorientation of employees. Mr Biggs was like a fast-food revolution, an idea that was long overdue: it was modelled after McDonalds; the restaurants are well decorated with ample seating and car parking facilities; and it was known for their famous meat pies, jollof rice and chicken.
However, I want you to bear in mind that preparing a marketing plan for your restaurant is important to the successful execution and of implementation of your marketing strategies.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. The area boys and different community leaders are after you.
In part, this is already happening: South Africas St Elmos the wood fried pizzeria has already established franchises in Lagos.
Hence, to be successful in the business, you need to know everything about what you are going into, so as not to be dealt with by surprises.
In this way we have to make a business plan for starting a restaurant.
Market analysis of restaurants in nigeria
So as not to be hit with surprises. The big 3 includes, a great location, a great chef and a great concept. Together with the specialty dishes, you must include some national or local dishes in your menu to attract customers immediately. A more detailed analysis of the competitive strategies of Nigerian fast-food restaurants is presented as follows: Customer Services Customer services in the Nigerian fast-food restaurant context is a bit different from what it is in Western countries where customer services has already moved on to the stage of relationship management, with companies introducing several loyalty schemes to attract and retain their customers. Do you want to know the challenges of running a restaurant business? Hence, it is your duty to give sufficient time, energy and orientation to the employee and this cost money, time, effort and resources. How do I find customers and increase my brand awareness? So as a novice venturing into the food industry, you have to be conversant with the challenges to expect and also how to avoid them or counter them. Customers no longer receive the expected welcome smiles, and those customers who have not succumbed to the pleas for a tip are sometimes thrown a mean look, and thats if he or she has not already been sworn at or cursed in the doormans native language. On the day we opened the outlet on Lagos Island, in the evening of the same day, the authorities welcomed us with a bill of N, for signpost charges. Ian Halfon, the Managing Director, justifies their African focus and strategy in these words, "Instead of breaking into the competitive and expensive European and US fast-food markets, we have our sights set on Africa. Specifically state the job duties and responsibilities of an employee when caring out your adverts.
The fast food industry is booming at a rapid rate, especially the health conscious food options. Its like me against the world.
They talk about money as if you mint it. You may ask, what are the best creative marketing ideas for a restaurant business? They would come in a team of about 20 and when they sensed that you would not play ball, they would insist that we pay for their transportation back home.
Food industry analysis in nigeria
Set a target for yourself and ensure you meet it. Keeping your mind on the final outcome of what you want will help to see you through the most difficult times in starting this business. This may be because the prizes and rewards are usually not substantial, and may therefore be regarded as intangible, and most customers have consequently ignored such promotions in the past, and have only been pulled to the restaurants not because of the sales promotions, but by the convenience of the restaurants, or by the fact that they have no other choice, as they would visit the restaurants anyway, whenever they are hungry. This strategy will help you to get and retain qualified employee. Bringing your services to their door step is the best way to ensure a lasting business. Which type of fast food burger fast food, chicken fast food, Asian fast food etc. According to Folu Ayeni of Tantalizers, There is no cut-throat competition in the fast-foods sector, the operators dont see themselves as rivals. Get good press publicity Develop a website to promote your restaurant Re — design your restaurant menu Implement frequency marketing Try up — selling your customers Market your take-out and delivery services Commit to going green. However, it is doubtful if the customers feel that the restaurants are creating any kind of value for them with these promotional tactics. Those who are already into the business know that it requires a lot of hard work and commitment to get a restaurant up and running smoothly.
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