So be direct. Include your most important keywords in the summary and put it at the beginning of your article. Drop me a note to say hi, or leave a comment.
See below for how to front-load your paragraphs. You pay attention to the heading of your article because that is what attracts readers. If you spoke in this manner, it would be considered blunt and perhaps a little rude. The editor has to understand why your article is a good fit for his paper in order to offer you a contract to write it.
To download a free extract from his book on the secrets to writing news, check out his website dedicated to news writing. Written by: Jana Brech on July 18,