Think do they want to achieve in their life and then convince them that you are the person who can help them to achieve that. Check out my step-by-step tutorial on how to start a blog. Anyone can write a blog, but readers look for bloggers whose writing style they enjoy or bloggers who have the appropriate level of experience to write on a specific topic.
Action Step: Select your pic that you are going to use on your about page. At times, another paragraph to follow up your headline may be unnecessary. And, while there's no perfect recipe for success, there are certain elements that all winning About pages share and that you need to consider if you want to write a good one.
This will allow your readers to create a closer connection with you.
The use of great typography, however, keeps it from looking bland or boring.