Your sales and marketing plans: This section is all about how you are planning to attract customers. What kind of experience will you be providing customers? Make sure everything ties together by linking every strategy to your core objectives.
Let readers know why you think your marketing strategy will work for your type of restaurant. What is a Business Plan? What other businesses are located in the area? Consider and document all effects that the location will have on your business, like access to parking, public transportation, walk score, etc.
Consider any risks you face and how you will overcome them. Gives you a clear strategy to follow when things get busy. Analyze your prospective neighborhood, and make a list of all your competitors from small to large.
Traditional promotion Will you be holding any events, releasing a press release, or taking out any print ads? You need a marketing strategy to get people in the door and coming back. Express why these details are important hint: they should relate back to your branding.